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About Us
About us
About Us

Eastern Bell Capital, established in 2010, is an ecosystem-based fund focused on "improving industry efficiency with supply chain as its core competence". The investment areas we focus on include logistics, supply chain, retail & brand, data technology, etc. Through years of hard work, Eastern Bell Capital has built an empowering eco-resource system with deep knowledge and insight into circulation efficiency.


As the earliest investment institution focusing on logistics and supply chain in China, Eastern Bell Capital fortunately participated in the growth process of many excellent enterprises in this field, and we believe that as the core drive of commodity circulation efficiency, "supply chain capability" has great optimization potential.With "supply chain capability" as the core, we have moderately extended and evolved. At present, Eastern Bell is focusing on fields of logistics & supply chain, retail & branding, B2B enterprise services and technology. Many outstanding companies invested by Eastern Bell Capital are providing more effective solutions for the Chinese market, including Deppon Logistics, JD Logistics, M&G, G7, HIVE BOX, YunjiWeidian, and ZKH, which are well-known in the industry.


We believe that long-term partnership creates great value. Therefore, we are extremely concerned about the establishment of ecosystems and advocate long-term synergy, mutual empowerment and common growth. Based on the common vision, Eastern Bell has attracted the best investment team with the most profound industry resources. In the future, we will continue to work on building a bridge to the future for the excellent business efficiency boosters and to change the world together.


Investment Philosophy
We invest in
We invest in "technology"

We believe that in today's highly collaborative business world, technology will become an important driving force for breaking and refactoring the original industry order. We have enough patience to expect and believe that technology will bring real and lasting transformative power.


We invest in
We invest in "innovation in organizational model"

We believe that opportunities come from change and innovation, and the innovation of organizational model will address a lot of gaps and pain points in efficiency.We embrace change and invest in the inflection points of change.

We invest in
We invest in "Entrepreneurship"

We believe that outstanding entrepreneurs are the rarest. We pay close attention to entrepreneurs' DNA, dreams and thinking patterns, and insist on looking for and investing in kindred spirit.

We don't follow the whirlwind
We don't follow the whirlwind

We do not follow the whirlwind, and we are the long-term practitioner, which stems from our clear self-awareness and deep cultivation of values. We firmly believe that we may walk steadfast only with the long-term vision.

We share resources and insights
We share resources and insights

We believe that investment is the process of sharing ideas and resources. We believe that insights originate from a global perspective and simple logic. Therefore, we are constructing the eco-resource system and locate new sollutions following up a map.

Eastern Bell Honors
Eastern Bell Culture

Gathering for the bell and keeping tripod as the promise, the original aspiration for the establishment of Eastern Bell, means that kindred spirits gather together because of the common vision, fulfill the promise and achieve the goal. This is also the true story at the establishment of Eastern Bell Capital. With the growth and evolution of Eastern Bell, this important core,, "Trust (mutual trust), Momentum (respective responsibility), Enjoyment (sharing) and Realizing (Enlightenment) (learning and growing)" , is passed down. And at the same time, new connotations are derived. Whether in the Eastern Bell team or between our partners, this is our consistent guideline. 


"Enlightenment" refers to reflection, learning and growth. The key is the attitude of pursuing excellence and the spirit of self-criticism.
Eastern Bell Culture
"Trust" refers to self-confidence and mutual trust. It is the ability to dare to believe, and the belief to keep promises. The strength of cooperation based on trust is infinite.
"Momentum" refers to the spirit of "pursuing success". The key is the team's responsibility, belief and ability growth.
"Enjoyment" refers to the sharing of happiness, resources, ideas and interests. The key is the open mind and effective mechanism of sharing.
"Enlightenment" refers to reflection, learning and growth. The key is the attitude of pursuing excellence and the spirit of self-criticism.